Sell Your Audemars Piguet Watch

Selling an Audemars Piguet — particularly a sought-after Royal Oak or Offshore — is rarely a routine transaction. The buyer you choose shapes both how smoothly things go and what you actually walk away with. Sellers tend to come our way for a few specific reasons:

• Reach Where AP Actually Trades: Active clients across North America, Europe, Asia, and the Middle East — the regions where AP demand runs hottest — give your watch immediate, qualified visibility.
• Reference-Level Knowledge: Our specialists work with the brand daily, from vintage Royal Oak A-series and earlier Offshore production through current 16202s, 15510s, 26420s, and the Code 11.59 line.
• Trained Eyes on Royal Oak Finishing: Our authentication team understands what original Royal Oak case geometry, brushed surfaces, and polished bevels actually look like — and how aftermarket polishing affects value.
• Insured End-to-End Logistics: Every transaction is protected by fully insured shipping, secure handling, and complete documentation. Non-negotiable for pieces of this caliber.
• Straightforward Communication: No surprise deductions when the watch lands, no buried fine print, no pressure tactics. Just direct, honest conversation throughout.
• Sell the Way You Prefer: Choose between an outright purchase or consignment through our global network — whichever delivers the result you're after.
• Built on Repeat Business: We've worked with thousands of collectors worldwide, and most return for their next sale or trade. That repeat trust is the bar we hold ourselves to.
• Three Boutiques for In-Person Service: When a watch warrants a face-to-face conversation, our New York, Beverly Hills, and Miami locations are open for exactly that.

Audemars Piguet was founded in 1875 in Le Brassus, deep in Switzerland's Vallée de Joux, by two young watchmakers — Jules Louis Audemars and Edward Auguste Piguet. From the start the maison focused on technically demanding work, building a reputation for ultra-thin movements, perpetual calendars, minute repeaters, and other complications that only a handful of houses in the world could produce. Today, AP remains independently owned by descendants of the founding families — one of the very few major Swiss manufactures to hold that distinction.

The defining moment in the brand's modern era came in 1972 with the introduction of the Royal Oak. Designed by Gérald Genta and built around an octagonal bezel, exposed screws, integrated bracelet, and stainless steel construction, the Royal Oak effectively created the luxury sports watch category. What it did to the industry — and to AP — is hard to overstate. Two decades later, the Royal Oak Offshore arrived in 1993 with a bolder, more rugged interpretation of the same idea, and the Royal Oak Concept followed in 2002 as the brand's most experimental platform.

In 2019, AP introduced Code 11.59, its first new pillar collection in years, signaling a renewed investment in classical round-cased watchmaking outside the Royal Oak line. The maison continues to operate its high-complication workshop, AP Renaud et Papi (APRP) in Le Locle, which produces some of the most ambitious calibers in the industry — a partner to many leading independent and luxury brands as well.

The combination of independent ownership, unbroken Vallée de Joux heritage, an iconic modern collection, and intentionally controlled production has made Audemars Piguet one of the most pursued brands in today's secondary market — and a permanent fixture in serious collections worldwide.