Every company has a story to tell, & this is ours. We do more than just selling watches. We believe in something more significant. Wrist Aficionado has been in the retail & wholesale trade of luxury watches since 1987. We take pride in our ability to deliver the best prices, most diverse selection, & the most excellent service for well over 30 years. Our aim has & always will be to earn the trust & satisfaction of our customers. Our high-end watch store is the perfect blend of competitive pricing, an honest & reliable corps of customer service professionals who are always willing to assist, & state of the art, New York City-based fulfillment centers capable of delivering products to every corner of the world.


Our progress over the years is attributed to our firm commitment to our customers. Whether you are shopping with us for the very first time or are a valued repeat customer, we are always with you to make your experience buying luxury watches online or in store with us as secure, reliable, & as much fun as possible. We perceive it as evenly crucial that you are comfortable & confident in shopping with us. Feel free to reach out to our professional customer service department online or, for a more personal experience, by phone.

Wrist Aficionado is an online, modern solution for buying & selling watches. This definitely is a big purchase & we don’t think it should be overwhelming or risky. Basically, we’re your watch guide. We’ll help you find something new & unique for your wrist or help you leave behind something that you aren’t that into anymore. Whichever solution you necessitate, we aim to make sure that you leave feeling confident you made the right choice.


So, what makes us different?

As a company, we understand the need for convenience & transparency in a pre-owned industry that isn’t known for either. So, we chose to do things a bit differently:

We stay on top of the market, letting the data, not gut feelings, determine the pricing.

We are a no-pressure environment. We want to help & guide you, not force you into something you don’t love when you buy luxury watches with us.

Every watch that comes through our doors is fully authenticated & performance-tested, guaranteeing that it’s running the way it was intended.

We stand behind our watches & work. 

We have got the best team of excellent Swiss-certified watchmakers, experienced technicians, & refinishers working with us.

Unlike other stores where you can buy luxury watches online, we offer a risk-free experience, which implies if you don’t like the watch, send it back to us. 

Our Values

How we treat our watches is an essential piece of our company, but how we treat customers & each other is also of the utmost importance. That is why we have evolved our company around specific values.

  • We Seize Opportunities to grow & change the world around us through hard work & innovative solutions.
  • We Cultivate Relationships that elevate others above ourselves through our thoughts, words, & actions.
  • We Magnify Moments to build others up & change the course of lives, even if just marginally.
  • We Pursue Excellence by delivering the most value possible & never becoming stagnant.
  • We Promote Stewardship by giving of our talents & resources to leave a lasting impact on this earth.