Hublot

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Hublot: Mastering the Art of Fusion in Watchmaking

Founded in 1980 by Italian watchmaker Carlo Crocco, Hublot has quickly established itself as a trailblazer in the horological world. With a name derived from the French word for "porthole", Hublot is recognized for its distinct aesthetic, innovative materials, and avant-garde spirit.

Historical Overview:

• 1980: Hublot introduces its first watch featuring a gold case and natural rubber strap – an unprecedented combination at the time. This groundbreaking design choice reflected the brand's philosophy of "Art of Fusion".

• 2004: Jean-Claude Biver, one of the industry's most esteemed figures, becomes CEO, leading Hublot to new heights with novel designs and breakthrough innovations.

• 2005: Hublot unveils the Big Bang, a watch that would become a symbol of the brand. Its multi-material construction encapsulates the essence of fusion and modern watchmaking.

Pioneering Materials:

Hublot is particularly renowned for its innovative approach to materials. Some noteworthy mentions include:

• Magic Gold: Hublot's proprietary version of scratch-resistant gold.
• Red Ceramic: Hublot was the first to create vibrantly colored ceramic, starting with red.
• Sapphire Cases: Though not the first to use sapphire in watchmaking, Hublot has been a frontrunner in popularizing and diversifying its use.

Key Collections:

• Big Bang: A modern classic, these watches are characterized by their bold designs and multi-material aesthetics.
• Classic Fusion: A nod to the original 1980 Hublot watch but combined with modern sensibilities.
• Spirit of Big Bang: Featuring a tonneau-shaped case, it's a reinterpretation of the Big Bang with a twist.

Partnerships and Collaborations:

Hublot has a rich history of collaborations across various fields:

• Sports: Official timekeeper for FIFA World Cup and partnerships with football clubs like Paris Saint-Germain.
• Entertainment: Collaborations with contemporary artists like Richard Orlinski and Shepard Fairey.
• Automotive: Joint ventures with car brands, most notably Ferrari.