Rolex Day-Date 36 128235 'Emoji Puzzle' Rose Gold (2025)

The Rolex Day-Date 36 Ref. 128235 “Emoji Puzzle” in rose gold is one of the most unconventional and conversation-starting creations ever released in the Day-Date family. Instead of the traditional day and date displays, this model replaces them with a playful system of emoji-style icons and uplifting words, transforming Rolex’s most historically formal watch into a whimsical, artistic statement. The 36mm rose-gold case keeps the familiar Day-Date proportions—fluted bezel, polished lugs, and a refined Oyster case architecture—while the dial takes center stage with its multicolored puzzle-piece motif. Each interlocking segment of the dial is rendered in bold, vibrant colors, creating a mosaic effect unlike anything else in the Crown’s catalogue.

The “date” aperture cycles through 31 emojis, and the “day” window displays words such as “HAPPY,” “LOVE,” and “PEACE,” giving the watch an unexpectedly emotional dimension. Applied rose-gold markers and hands bring a subtle touch of traditional luxury to an otherwise avant-garde layout. The President bracelet in 18k rose gold reinforces the model’s heritage and ensures the watch still feels unmistakably Day-Date in silhouette and presence, despite its radically different personality.

For collectors, the 128235 “Emoji Puzzle” stands as one of the most daring modern Day-Date releases—produced in extremely limited numbers and representing a rare moment when Rolex stepped completely outside its traditional design language. It appeals to those who appreciate the intersection of high horology, artistic experimentation, and cultural commentary. This reference is not just a watch; it's a conversation piece, a collectible artifact of modern Rolex storytelling, and a bold reinterpretation of the Day-Date’s iconic status.