Rolex Datejust 31 278381RBR Rose Gold Stainless Steel White Mother of Pearl Diamond Dial Oyster Diamond Bezel (2026)

Price on Request
By Rolex

BOUTIQUES IN NYC, MIAMI & BEVERLY HILLS


100% CERTIFIED AUTHENTIC


WRIST AFICIONADO WARRANTY


Speak with a specialist about this piece:

The Rolex Datejust 278381RBR is a sophisticated blend of luxury and contemporary style, crafted from stainless steel and Everose gold. Its 31mm case is highlighted by a diamond-set bezel, adding a refined touch to its iconic silhouette. The RBR suffix in the reference denotes a bezel set at the factory rather than added afterwards, a distinction collectors treat as decisive on gem-set Rolex. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and this execution pairs the durability of steel with Everose gold cast in Rolex's own foundry, a combination the Datejust has carried almost since its introduction. The standout white mother-of-pearl dial features diamond hour markers, offering an iridescent and refined aesthetic.

The date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the Oyster bracelet enhances both elegance and comfort with its flat three-piece link design. Perfectly balancing functionality and luxurious design, the Datejust 278381RBR is a timeless statement piece for those who appreciate bold yet refined timepieces.

Please Note: All product details, including pricing and availability, reflect current market conditions at the time of listing and may change without notice due to market shifts, tariffs, or sourcing costs.
Not the exact one you're looking for? Source your dream watch
Learn more

Mother-of-pearl is the most widely built dial in the range and the most inconsistently specified. Sixty-one references carry it, and across those the marker arrangement changes five separate times: three-position settings at 28mm and 34mm, twelve even settings at 28mm, 31mm and 36mm, twelve settings with baguette-cut stones at six and nine at 36mm, and ten baguette-cut markers at 36mm and 40mm on solid metal cases only. Reference 278381RBR is the 31mm Datejust in a combination of stainless steel and Everose gold, carrying a rim set with diamonds, and this configuration pairs a white mother-of-pearl dial with twelve diamonds in gold settings and an Oyster bracelet. Two listings reading white mother-of-pearl set with diamonds are rarely the same dial, and the case size is what decides which one arrives.

What does not change across any of those versions is that the ground is never offered plain. Not one of the sixty-one references sells shell without stones, and the reason is visible in the material. Nacre is layered and partly translucent, so light enters the surface and returns altered rather than reflecting off the top, and an applied marker lying on it reads as an object placed on something unsettled. Set stones sit into the dial and belong to it. The mounts here are gold matched to the case, which anchors twelve fixed points on a surface that has no fixed appearance of its own, and without them the dial would be genuinely difficult to read. The Everose case matters as much. In white metal the same shell runs cool through greys and pale blues; here it takes warmth from the surrounding gold and stays in creams and faint pinks, so a dial catalogued identically to one in a white gold reference is a visibly different object. The Oyster bracelet keeps steel in broad flat sections and provides the one surface on the watch that holds a constant value. That steadying role is worth more on this dial than on any other here. A shell face with a set rim above it and a Jubilee below would leave nothing on the watch with a fixed appearance, and the eye would have no reference point to judge the variation against. Broad flat steel gives it one. The dial then reads as changing relative to something rather than simply as unstable, which is the difference between a material doing something interesting and a watch that is merely hard to look at.

The function set stays short. Hours, minutes, running seconds and a date that changes instantly at midnight rather than drifting into place across the small hours. That instantaneous change is the feature the model introduced and the reason it stands as its own line, and it remains the difference between a date designed into a watch and one added to a movement finished without it. The self-winding movement in the 31mm case holds roughly fifty-five hours of running time, matching the 28mm watches rather than the larger references, since the small cases use a movement of their own. Nothing else has been added. On a shell dial the material is the subject, and every component placed on it takes away some of the area where that material can be seen working. That is the practical argument for keeping a shell watch to three hands and a window, and it holds regardless of how much a buyer might otherwise want a second complication on the dial. Mother-of-pearl is one of six set grounds on this reference and one of four where the stones replace the markers outright, which suits a surface that already varies across its own area and gains nothing from a printed ring.

Shell is also the one ground here that is not reproducible. Chocolate, rose, slate and silver are mixed to a specification and arrive identical on every example; nacre is cut from a natural layer and no two dials match, so the variation belongs to the individual watch rather than to the reference. That has a practical consequence: two people wearing this exact configuration are wearing visibly different dials, and a photograph shows one state of a surface that has many. Within this reference the comparison is the silver set dial, which uses the identical twelve settings on a manufactured neutral and gives a buyer exactly what the catalog describes. Between the two the choice is whether the dial should be a specification or a specimen. That distinction has consequences at resale as well as at purchase. A lacquered dial from this reference is interchangeable with any other example, so condition is the only variable; a shell dial is not, and two watches in identical condition can be worth different things to a buyer who has seen both. It is the one ground on this reference where the individual example carries weight beyond its condition report, and anyone selling one remotely is asking a buyer to accept a photograph of something a photograph cannot capture.

This is for a buyer who wants a set watch that will not look like anyone else's. The shell changes with every few degrees of movement, the gold settings give the eye twelve points to read against while it does, and the Oyster keeps steel in view so the piece stays legible as a two-tone watch. It rewards being seen in person and is poorly served by images, which is worth knowing before buying remotely. Anyone who wants a warmer object should take the Jubilee version, where the bracelet reads as Everose throughout. Anyone who wants to know exactly what will arrive should take one of the lacquered grounds, where the dial is a manufactured surface and every example matches. Of the two, this is the version for someone who wants a watch rather than a model number, and that preference is either present or it is not. For those who have it, no lacquered dial in the reference will substitute, and for those who do not, the variation reads as inconsistency rather than as character.

Reference Number
278381RBR
Model Family
Datejust 31
Movement
Automatic
Case Material
Rose Gold & Stainless Steel
Bracelet Material
Rose Gold & Stainless Steel
Dial
White Mother of Pearl Diamond
Case Dimension
31mm
Year
2026
Condition
New
Box & Papers
Original Box, Original Papers

100% Authenticity Guarantee

All watches sold by Wrist Aficionado are guaranteed to be 100% authentic. We are not an authorized retailer. We hand select only the most desirable pieces from a network of trusted vendors and clients who deal directly with the original manufacturers and retail boutiques. On top of this, every watch that we offer goes through a meticulous authentication process by a highly-trained watchmaker to ensure that it is in proper working order and uses all original parts that match the serial number on the original documentation.

Warranty

New and pre-owned watches purchased from Wrist Aficionado are covered by either our complimentary 1 year warranty or the remainder of the original manufacturer warranty on the watch. Our warranty covers manufacturing defects that impact the mechanical function of the watch. We do NOT cover cosmetic defects, normal wear and tear, loss, theft, or damage as a result of misuse, water damage, etc. Any third party service or modification completed after purchase will render this warranty null and void. Eligibility to process a warranty claim is determined at our sole discretion. Due to the nature of vintage watches and availability of parts, we cannot offer our warranty for vintage pieces.

Concierge Service

Wrist Aficionado is dedicated to offering the highest level of service available. Owning your next timepiece begins with a simple inquiry — via boutique visit, call, text, email, or even Instagram message. From there, one of our concierges will guide you through the process of selecting your next timepiece. 

Obtaining the unobtainable has never been so easy.


Google Reviews