Rolex Datejust 31 278243 Yellow Gold Stainless Steel White Mother of Pearl Diamond Dial Jubilee (2026)

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By Rolex

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The Rolex Datejust 278243 is a sophisticated blend of luxury and contemporary style, crafted from stainless steel and yellow gold. Its 31mm case is highlighted by a domed yellow gold bezel, adding a refined touch to its iconic silhouette. The screw-down crown and the middle case machined from a solid block are the hallmarks of Oyster construction. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and this execution pairs the durability of steel with yellow gold cast in Rolex's own foundry, a combination the Datejust has carried almost since its introduction. The standout white mother-of-pearl dial features diamond hour markers, offering an iridescent and refined aesthetic.

The date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the Jubilee bracelet, designed in 1945 for the Datejust itself, enhances both elegance and comfort with its polished five-link design. Perfectly balancing functionality and luxurious design, the Datejust 278243 is a timeless statement piece for those who appreciate bold yet refined timepieces.

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Two unpredictable surfaces and nothing between them holding still. Reference 278243 is the 31mm Datejust in a combination of stainless steel and yellow gold with a domed yellow gold bezel, and this configuration pairs a white mother-of-pearl dial set with diamond markers with the Jubilee bracelet. The nacre changes as the wrist turns because its color comes from refraction rather than pigment, and the bracelet changes because five rows of two clearly different metals catch light at different angles, so the watch is in motion from the clasp to the crystal with only the smooth bezel staying put. Mother-of-pearl is one of five grounds at this reference offered only with stones on the dial.

That doubling is what separates this from the Oyster version, where a broad flat bracelet gives the eye somewhere settled to rest. Here nothing does. The Jubilee's five links across the width alternate yellow gold center rows with steel outer links, and because yellow gold sits nowhere near steel in color the alternation reads as a clear boundary between materials rather than as a change in finish, which makes it the most visually active bracelet Rolex fits to the model. It carries roughly twice the component count of the Oyster across the same width, so it articulates more finely and follows a wrist more closely, and the gold is solid rather than plated or capped. The nacre is the lining a mollusc deposits inside its shell, laid down in microscopic layers over years, and cut thin and mounted over a base plate it keeps the orientation it had in the shell, so every example carries a different pattern and no two of these watches are identical. Rolex grades the discs before fitting and rejects a high proportion, since a band falling in the wrong place leaves a marker or the date window sitting where the material shows no depth. In a yellow gold case the disc takes the strongest warm cast of any metal the brand builds in, so the pale greens and pinks are pushed further toward gold than they would be elsewhere. The markers stand slightly proud of the surface and their height keeps them legible against a ground of inconsistent brightness. The date sits at three under the Cyclops lens with the aperture cut into the nacre. The base beneath the disc is a solid plate, and how thickly the nacre is laid over it governs how much depth the dial appears to have, which is a second source of variation between examples on top of the banding itself. The hands are polished yellow gold and drawn for this case size rather than scaled from a larger one, kept narrow so they read as warm lines against a ground with no consistent background of its own.

Cutting an aperture into nacre without fracturing the disc is a real constraint and one reason the material appears on some references and not others. The Cyclops lens above it has been part of the Datejust since 1953 and magnifies the date roughly two and a half times, which on this ground earns its place twice over since the printed numeral sits against a background whose brightness changes as the watch moves. A single aperture also keeps the marker ring uninterrupted, since a second would break a pattern depending on continuity. The date changes instantaneously at midnight rather than creeping through the surrounding hour, the feature the model introduced in 1945 and the reason it carries the name it does. Correction runs through the winding crown without advancing the hands, and nothing the watch asks for requires a tool. The movement is self-winding with a power reserve of approximately 55 hours, engineered into a movement built to fit a 31mm case rather than carried down from a larger one, since a smaller barrel stores less energy and a proportionally smaller rotor supplies less of it. The crown screws down against the case, and the Jubilee closes with a concealed clasp folded away inside the links. Hand winding runs through the same crown with no separate position to learn.

The Datejust arrived in 1945 as the first self-winding wristwatch to show the date in a window, and the Jubilee was introduced the same year for that watch, which makes it native to the model. The 31mm case sits between the 28mm Lady-Datejust and the 36mm original, and the 278000 generation replaced the 178000 series in 2018 with a revised case and bracelet. Rolex registered the name for its steel and gold construction in 1933. Nacre came to the model much later than the metal combination and has stayed, largely because it does something no lacquer or cut stone can. Within the generation, 278243 is the steel and yellow gold reference with a domed bezel. Two-tone fell out of favor across the industry through the 2000s and returned over the past decade, and the Datejust carried it continuously rather than dropping and reviving it. White mother-of-pearl is one of six set grounds here and one of three carried in a single arrangement, since only dark grey, olive green and silver are built two ways on this reference, which gives each of those three four of the twenty-two rows while every other ground on the reference takes only two of them.

The buyer for this wants the whole watch alive rather than one part of it. The Oyster version concentrates the variability in the dial and leaves the wrist plain, and this one refuses that concentration, which produces something that never presents the same face twice and never quite settles. Some people find that more than they want at 31mm and take the Oyster for exactly that reason, so the pair attracts genuinely different buyers rather than the same one weighing options. It is worth handling before buying rather than after, since two examples can differ enough that someone who liked one may not like the next. It is the most active watch the reference can be specified as, and the one that rewards being seen in person by the widest margin. Only champagne and white arrive unset here, which leaves eighteen of the twenty-two rows carrying stones on the dial.

Reference Number
278243
Model Family
Datejust 31
Movement
Automatic
Case Material
Yellow Gold & Stainless Steel
Bracelet Material
Yellow Gold & Stainless Steel
Dial
White Mother of Pearl Diamond
Case Dimension
31mm
Year
2026
Condition
New
Box & Papers
Original Box, Original Papers

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