Rolex Day-Date 36 128238 'Emoji Puzzle' Yellow Gold (2025)

$263,900.00
By Rolex

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Introducing the Rolex Day-Date 36 128238 stands out as a playful reinterpretation of the iconic President model. Encased entirely in 18k yellow gold, its 36 mm case and fluted bezel frame a champlevé enamel dial featuring a jigsaw puzzle pattern in vibrant hues. In lieu of traditional day and date display, the day wheel alternates between seven uplifting words—such as “Love” and “Hope”—while the date wheel cycles through 31 colorful emojis, making each glance a moment of surprise.

Though not a numbered limited edition, this model was released in exceptionally small quantities and allocated selectively, making it distinctly rare in Rolex’s modern catalog. The ten multi-colored, baguette-cut sapphire hour markers add gemstone intrigue without overwhelming the whimsical dial. For collectors, the Emoji Puzzle Day‑Date represents a rare merger of artistic expression and Rolex craftsmanship—a lighthearted yet highly collectible chapter in the brand’s storied series.

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The Rolex Day‑Date 36 reference 128238, affectionately nicknamed the “Emoji Puzzle,” is a whimsical yet masterfully crafted distraction from the ordinary. Encased in 18K yellow gold, its 36 mm Oyster case is paired with a fluted bezel and the iconic President bracelet—each link finished to gleaming perfection. What truly captures attention is the champlevé enamel dial, which depicts intertwining puzzle pieces in turquoise blue, red, purple, green, orange, and yellow. Adding emotional resonance, the day aperture cycles through uplifting words—Happy, Eternity, Gratitude, Peace, Faith, Love, and Hope—while the date window displays a rotating selection of 31 emojis, offering a playful and ever-changing interface.

Set against this vivid backdrop are 10 baguette-cut sapphires serving as hour markers, each matched in color to their adjacent puzzle pieces for visual harmony. The silver-tone hands and small seconds sweep maintain clarity, allowing legibility without detracting from the dial’s artistic complexity. The layout remains balanced and functional, drawing inspiration from Rolex’s traditional design language while boldly departing into expressive territory.

Powered by Rolex’s proprietary automatic Caliber 3255, the movement delivers approximately 70 hours of power reserve, along with the Parachrom hairspring and Chronergy escapement for enhanced precision and reliability. Waterproof to 100 meters and presented on the President bracelet with concealed Crownclasp and ceramic inserts for comfort, the 128238 offers both daily wearability and meticulous craftsmanship. A standout in any collection, the Emoji Puzzle resonates with collectors who appreciate high-end finishing married to a joyful, unexpected execution.

Reference Number
128238
Model Family
Day-Date
Movement
Automatic
Case Material
Yellow Gold
Bracelet Material
Yellow Gold
Dial
Turquoise 'Emoji Puzzle'
Case Dimension
36mm
Year
2025
Condition
New
Box & Papers
Original Box, Original Papers

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