Sell Your Rolex GMT-Master II 'Pepsi' Watch
4 Reasons to Sell Your GMT-Master II 'Pepsi' Watch With Us
1. Trusted & Integrity
Decades of experience in the luxury watch market.
2. Top Dollar for Your Watch
Competitive pricing based on the current luxury market conditions.
3. Hassle-Free Process
Our dedicated experts make selling your watch a seamless experience.
4. Locations Across Major Cities
Find us in New York, Beverly Hills, and Miami.
Why Sell Your Watch With Wrist Aficionado?
Wrist Aficionado is a global leader in the procurement and sales of exceptional and rare timepieces.
Wrist Aficionado is a recognized authority in the luxury watch secondary market, with a global platform that connects sellers to a vetted network of collectors across North America, Europe, Asia, the Middle East, and Latin America. Our specialists handle a wide range of Rolex references each year, from 1960s sports models to current 2026 releases, giving us continuous market intelligence and a clear view of where each reference is trading.
In Miami, this global reach combines with a physical South Beach presence that is uniquely positioned for the international and event-driven luxury market that defines the city. From Art Basel week and the Miami Grand Prix to high season for visiting collectors from across Latin America, our Miami boutique gives sellers access to a buyer pool that is both local and international at the same time.
Why Sellers Choose Wrist Aficionado for Their Rolex GMT-Master II Pepsi
Selling a Pepsi GMT is rarely a routine transaction. The reference catalog spans vintage Aluminum-bezel pieces through the current Cerachrom-bezel 126710BLRO and white gold 126719BLRO, individual references trade across a wide range, and condition factors specific to the GMT-Master II all carry weight. Sellers tend to come our way for a few specific reasons:
- Buyer Reach Where the Pepsi Actually Trades: Active clients across North America, Europe, Asia, and the Middle East, the regions where Pepsi GMT demand runs hottest, give your watch immediate, qualified visibility.
- Reference-Level Knowledge Across the Pepsi Catalog: Our team works with the full Pepsi lineup, from the vintage 1675 GMT-Master and the 16710 GMT-Master II in transitional aluminum-bezel configurations through the modern 116719BLRO white gold Pepsi introduced in 2014, the steel 126710BLRO introduced in 2018, and the 126719BLRO white gold with meteorite dial.
- Bezel-Aware Authentication: The Cerachrom red-and-blue bezel introduced on the 116719BLRO and 126710BLRO is a technical achievement that took Rolex years to develop, and our specialists understand what an authentic factory Cerachrom Pepsi insert should look like. Vintage Aluminum-bezel Pepsi inserts on the 1675 and 16710 carry their own authentication considerations.
- Bracelet-Aware Inspection: The 126710BLRO introduced the Jubilee bracelet as a factory GMT-Master II option for the first time in modern production. Whether your Pepsi is on the Oyster or Jubilee, condition, link tightness, and clasp function all factor into valuation.
- Fully Insured Logistics: Every transaction is protected by fully insured shipping, secure handling, and complete documentation. Non-negotiable for pieces of this caliber.
- Honest, Direct Communication: No surprise deductions, no fine print buried in the offer, no pressure tactics. Just clear, straightforward conversation throughout.
- Multiple Paths to Sell: Choose between an outright purchase or consignment through our global network, whichever better fits the result you want.
- Hands-On Inspection by Rolex Specialists: Each Pepsi is personally evaluated by our team, with attention to case integrity, bezel insert condition, dial originality, bracelet condition, movement signatures, warranty card and matching paperwork, and any service documentation.
Our Boutiques
3 Options To Sell Your Luxury Watch
1. Consignment
We can sell and market your watch on consignment for an agreed upon duration of time.
2. Direct Sale
We can buy the watch from you directly at an agreed upon price.
3. Trade In
You can trade the watch in to us for an agreed upon price and use it towards your next dream piece.
YOU GET AN OFFER!
You submit your watch via the form on our website, and we get back to you within 24 hours with an offer by email. We may offer to consign your watch or purchase it directly.
YOU SHIP YOUR WATCH
We’ll arrange for fully insured shipping of your watch to us, regardless of where in the world you are. Follow detailed instructions in our How to Ship your Watch page.
YOU GET PAID!
If we agree on the purchase of your price, you get paid! If we cosign your watch, we’ll process your payment once the watch has been sold.
YOU GET AN OFFER!
You submit your watch via the form on our website, and we get back to you within 24 hours with an offer by email. We may offer to consign your watch or purchase it directly.
YOU SHIP YOUR WATCH
We’ll arrange for fully insured shipping of your watch to us, regardless of where in the world you are. Follow detailed instructions in our How to Ship your Watch page.
YOU GET PAID!
If we agree on the purchase of your price, you get paid! If we cosign your watch, we’ll process your payment once the watch has been sold.
Rolex GMT-Master II Pepsi Reference Guide
Find your Rolex GMT-Master II Pepsi reference below to get an accurate offer from our experts.
Rolex GMT-Master II Pepsi
| Reference Number | Material, Case Size |
|---|---|
| 1675 | Stainless Steel, 40mm |
| 16710 | Stainless Steel, 40mm |
| 116719BLRO | White Gold, 40mm |
| 126710BLRO | Stainless Steel, 40mm |
| 126719BLRO | White Gold, 40mm |
About the Rolex GMT-Master II Pepsi
The Pepsi is the original colorway of the GMT-Master and one of the most important dial-and-bezel combinations in modern watchmaking. When Rolex introduced the GMT-Master in 1955 with reference 6542, the red-and-blue bezel was developed specifically for Pan American World Airways pilots flying the brand-new transatlantic jet routes. The two colors split the 24-hour bezel into daylight and nighttime halves, with red marking the day side and blue marking night. This allowed a pilot tracking a second time zone to read the watch at a glance and quickly determine whether the destination time fell in waking hours or sleeping hours.
The Pepsi configuration continued through the 1675 generation from 1959 to 1980, the 16750 from 1981 to 1988, and the 16710 GMT-Master II from 1989 to 2007. The 16710 used an aluminum bezel insert and remained available in Pepsi alongside the black "Coke" and Coca-Cola red-and-black configurations throughout its production run.
When the 16710 was discontinued in 2007, the steel Pepsi disappeared from Rolex production entirely, beginning what would become an unusually long drought for collectors. The brand spent years developing a way to produce a two-color Cerachrom ceramic bezel insert. The technical challenge was significant: Rolex's Cerachrom bezels are colored at the ceramic-firing stage, and pairing red and blue in a single insert required new manufacturing techniques. The first solution arrived in 2014 with the 116719BLRO in white gold, the first Pepsi GMT-Master II with a Cerachrom bezel.
The steel Pepsi returned in 2018 with the 126710BLRO, one of the most anticipated Rolex releases in modern memory. The reference introduced the Jubilee bracelet as a factory GMT-Master II option for the first time since the vintage era and brought the new caliber 3285 movement. Allocation pressure at launch was substantial and remained intense for years afterward, with the steel Pepsi trading on the secondary market well above retail through most of its production life so far. The 126719BLRO in white gold with meteorite dial followed in 2023, expanding the precious metal Pepsi lineup further.
What makes the Pepsi distinctive on the secondary market is the combination of its cultural lineage, the technical achievement of the Cerachrom red-and-blue bezel, and the allocation dynamics that have shaped the modern steel and white gold references. Individual references trade very differently from one another, and the reference and condition you own determine almost everything about how the watch sells.
Frequently Asked Questions
The steel 126710BLRO Pepsi has been one of the hardest Rolex sport references to allocate since its 2018 launch. How does that affect the secondary market?
The 126710BLRO has been one of the most demand-constrained Rolex sport references for most of its production life. Allocation through authorized dealers requires substantial purchase history, and the secondary market has consistently absorbed pieces above retail. For sellers, this means the steel Pepsi sees strong, fast buyer demand at our boutiques. Current secondary-market conditions for the 126710BLRO depend on dial variant, bracelet (Oyster or Jubilee), age, condition, and completeness of the original set. Our valuations reflect live transaction data on the specific configuration you own.
How much is my watch worth?
We base all of our valuations on current and historical sales and market data. To do this accurately it takes a lot of information like brand, model, condition, etc. of the watch into account. For this reason, we don’t provide an off-the-cuff ballpark range over the phone, chat or email. If you would like to get an accurate quote for your watch, just fill out the form above, and our valuation team will get back with you shortly.
What kind of watches do you accept?
We purchase Rolex, Audemars Piguet, Patek Philippe and Richard Mille, as well as a wide variety of independents. Fill out the form at the bottom of the page and we'll get right back to you.
How do I sell my watch to you?
We make the process as easy as possible for our sellers. But first thing you’ll need to do is fill out our quote form above to get the ball rolling. From there, you will receive an email that will give you next steps.
Find and Sell Watches
Whether you're searching for your dream timepiece or looking to sell a cherished watch, Wrist Aficionado is your premier destination for high-end timepieces. We offer an unparalleled experience for buyers and sellers alike.
