Rolex Day-Date 128396TBR Platinum Ice Blue Dial Diamond Bezel (2024)

$95,000.00
By Rolex

BOUTIQUES IN NYC, MIAMI & BEVERLY HILLS


100% CERTIFIED AUTHENTIC


WRIST AFICIONADO WARRANTY


The Rolex Day-Date 128396TBR is a luxurious take on the classic Day-Date design, crafted from platinum and featuring a captivating ice blue dial. This rare color, exclusive to Rolex’s platinum models, adds a fresh yet refined touch to the timepiece. Encircling the 36mm case is a bezel set with brilliant-cut diamonds, giving the watch an extra layer of elegance and sparkle.

With its platinum Oyster case and President bracelet, the 128396TBR combines durability with timeless style. Ideal for collectors who appreciate understated luxury with a touch of opulence, this Datejust is a striking choice that stands out for both its rarity and sophisticated aesthetic.

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The Rolex Day-Date 128396TBR is an exquisite embodiment of sophistication and luxury, crafted in platinum—the most prestigious of Rolex’s metals—and accented by an exclusive ice-blue dial, a color reserved for the brand’s platinum timepieces. This model captures the essence of refinement with its luminous, subtle hue that beautifully contrasts against the strength and solidity of platinum.

Encircling the 36mm Oyster case is a diamond-set bezel adorned with brilliant-cut stones, lending a layer of dazzling elegance and opulence without overpowering the watch’s inherent sophistication. The bezel's diamonds are expertly set, enhancing the classic contours of the Day-Date model while adding a dynamic sparkle that catches the light from every angle.

Equipped with an automatic movement, the Caliber 3255, this Day-Date ensures precise timekeeping and a 70-hour power reserve, underscoring Rolex’s commitment to performance and longevity. The platinum President bracelet, a hallmark of the Day-Date collection, not only provides superior comfort but also enhances the watch's prestige with its semi-circular links and impeccable polish, perfectly integrating with the robust platinum case.

Ideal for collectors and connoisseurs who value understated luxury with a touch of grandeur, the Rolex Day-Date 128396TBR stands as a masterpiece in high watchmaking. Its exclusivity, owing to the rare use of platinum and the distinct ice-blue dial, makes it a remarkable addition to any collection, embodying Rolex's pursuit of excellence and timeless elegance.

Reference number
128396TBR
Model
Day-Date
Movement
Automatic
Case Material
Platinum
Bracelet Material
Platinum
Dial
Ice Blue
Case Diameter
36mm
Year
2024
Condition
New
Box & Papers
Original Box, Original Papers

100% Authenticity Guarantee

All watches sold by Wrist Aficionado are guaranteed to be 100% authentic. We are NOT an authorized retailer due to the highly limited nature of the items and brands we carry. We hand select only the most desirable pieces from a network of trusted vendors and clients who deal directly with the original manufacturers and retail boutiques. On top of this, every watch that we offer goes through a meticulous authentication process by a highly-trained watchmaker to ensure that it is in proper working order and uses all original parts that match the serial number on the original documentation. 

In the interest of ensuring the trust and safety of our clients, we will gladly authenticate any pieces you have purchased from other retailers as well. This complimentary evaluation is available at any one of our three physical boutiques — NYC, Beverly Hills, and Miami.

Warranty

New and pre-owned watches purchased from Wrist Aficionado are covered by either our complimentary 1 year warranty or the remainder of the original manufacturer warranty on the watch. Our warranty covers manufacturing defects that impact the mechanical function of the watch. We do NOT cover cosmetic defects, normal wear and tear, loss, theft, or damage as a result of misuse, water damage, etc. Any third party service or modification completed after purchase will render this warranty null and void. Eligibility to process a warranty claim is determined at our sole discretion. Due to the nature of vintage watches and availability of parts, we cannot offer our warranty for vintage pieces.

Concierge Service

Wrist Aficionado is dedicated to offering the highest level of service available. Owning your next timepiece begins with a simple inquiry — via boutique visit, call, text, email, or even Instagram message. From there, one of our concierges will guide you through the process of selecting your next timepiece. 

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