Here Is How the Audemars Piguet Royal Oak Became an Iconic Luxury Watch

Audemars Piguet may be a watchmaker that is over a century old today. However, it did not reach its height of popularity until 1972. That would be the year that saved the company from the brink of bankruptcy. This Swiss watch brand decided to go bold and different as a way to save the company from going under. It turned out to be a tremendous success in the end.

The Audemars Piguet Royal Oak came to be known as an iconic steel sports watch that was the first of its kind. It was novel; it was waterproof; it was differnent. This famous Audemars Piguet watch helped the company become one of the most successful within the entire luxury watch market.

There are several ways this watch separated itself from the rest of the competition. It was almost unheard of to have a stainless steel watch considered to be a luxury timepiece until it was debuted. Even though it took three years to sell its first 1,000 Royal Oak watches, things snowballed from there.

There are many different variations of the Audemars Piguet Royal Oak available today. There are ones that are completely covered in diamonds. Others are built with tourbillons. There are some variations that come with perpetual calendars. There is also one variation that would become incredibly popular: the Audemars Piguet Royal Oak Offshore. As far as Audemars Piguet watches go, this one takes the cake today.

The legendary Royal Oak now had a chronograph, three pushers, and other differences. There have been numerous celebrities spotted wearing this watch, including Patrick Dempsey, Jay-Z, Usher, LeBron James, and many others. Even fictional characters have come to partly be defined by their wearing of the Royal Oak Offsore, such as Ari Gold from Entourage. The list is truly too long to mention, indicting just how remarkable of a hit the Audemars Piguet Royal Oak Offshore has become.

This is the luxury timepiece that has successfully introduced a new generation of consumers into the luxury watch world. Some celebrities, including Jay-Z and LeBron James, were even offered to design their own versions of the Royal Oak Offshore, which is quite a genius marketing tactic if you think about it.


Inspired by the need to do something radically different during a pivotal time in Audemars Piguet’s history, the Royal Oak has become a defining luxury watch that is one of the most popular in the world today. Celebrities across the board wear one of the many variations of it, and everyday luxury goods consumers regularly acquire them to add as staple items of their outfits.

Wrist Aficionado carries a wide range of Audemars Piguet Royal Oak watches. Whatever your particular taste in style is, you are bound to find a Royal Oak timepiece that matches it. Take a look through our Audemars Piguet collection today and find one that calls out to you. You will not be disappointed when you get one. 

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