Rolex Day-Date 40 228396TBR Platinum Turquoise Stone Diamond Dial Diamond Bezel

$495,000.00
By Rolex

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The Rolex Day-Date 40 228396TBR in platinum is a high jewelry statement refined to perfection. Its 40 mm platinum case is paired with an elegant factory-set baguette diamond bezel, creating a luminous frame for the standout turquoise hardstone dial. The dial is embellished with baguette-cut diamond hour markers, offering crisp contrast and understated brilliance, while the signature day and date windows preserve the Day-Date’s iconic layout. The polished sapphire crystal and Cyclops magnifier over the date maintain clarity and prestige.

The use of turquoise—one of Rolex’s rare hardstone dial materials—along with full platinum construction and diamond embellishments makes this reference extremely collectible among connoisseurs. The 228396TBR blends technical refinement, rare materials, and quiet luxury into a presence that speaks as much by rarity as by design.

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The Rolex Day-Date 40 228396TBR in platinum redefines luxury with its rarity, finish, and gem-setting. The 40 mm case presents Rolex’s highest-grade precious metal, polished to a mirror-like sheen while maintaining muscular dimensions. Its noble weight on the wrist is unmistakable, and the design stays true to Day-Date lineage with solid lugs, refined case lines, and the signature President bracelet—all crafted in platinum for continuity of material.

This variant stands out with a dial of turquoise stone, accented by baguette-cut diamond hour markers and surrounded by a baguette-diamond bezel. The combination of the vivid stone color with icy diamonds creates a striking contrast—where the dial breathes organic texture and the bezel frames it with radiant precision. The day indication at 12 o'clock and date at 3 o'clock—magnified by the Cyclops lens—anchor the layout within Rolex’s classic Day-Date format, ensuring both beauty and usability.

Under the sapphire back resides Rolex’s Caliber 3255, with ~70 hours of power reserve, the advanced Chronergy escapement, Parachrom hairspring, and precision certified to ±2 seconds per day. With 100 meters of water resistance, scratch-resistant sapphire, and Rolex’s advanced metallurgy, the 228396TBR balances extravagant expression with enduring performance. As one of Rolex’s most exclusive modern offerings, it appeals to collectors who prioritize material purity, gem-set artistry, and absolute horological substance in a single statement timepiece.

Reference Number
228396TBR
Model Family
Day-Date
Movement
Automatic
Case Material
Platinum
Bracelet Material
Platinum
Dial
Turquoise Stone Diamond
Case Dimension
40mm
Year
Condition
Box & Papers
Original Box, Original Papers

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All watches sold by Wrist Aficionado are guaranteed to be 100% authentic. We are not an authorized retailer. We hand select only the most desirable pieces from a network of trusted vendors and clients who deal directly with the original manufacturers and retail boutiques. On top of this, every watch that we offer goes through a meticulous authentication process by a highly-trained watchmaker to ensure that it is in proper working order and uses all original parts that match the serial number on the original documentation.

Warranty

New and pre-owned watches purchased from Wrist Aficionado are covered by either our complimentary 1 year warranty or the remainder of the original manufacturer warranty on the watch. Our warranty covers manufacturing defects that impact the mechanical function of the watch. We do NOT cover cosmetic defects, normal wear and tear, loss, theft, or damage as a result of misuse, water damage, etc. Any third party service or modification completed after purchase will render this warranty null and void. Eligibility to process a warranty claim is determined at our sole discretion. Due to the nature of vintage watches and availability of parts, we cannot offer our warranty for vintage pieces.

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