{"product_id":"rolex-day-date-40-228396tbr-platinum-diamond-bezel-ice-blue-diamond-dial-2025","title":"Rolex Day-Date 40 228396TBR Platinum Diamond Bezel Ice Blue Diamond Dial (2025)","description":"\u003cp\u003eSince 1956, the Rolex \u003ca href=\"https:\/\/wristaficionado.com\/collections\/rolex-day-date\"\u003eDay-Date\u003c\/a\u003e has been the ultimate emblem of achievement, the first wristwatch to spell the day of the week in full and, made exclusively in precious metals, the watch of presidents and power brokers. In platinum, it reaches Rolex's summit, distinguished by an ice blue dial reserved for the brand's platinum models, a signal only the knowing will catch. This diamond-set 228396TBR pushes that prestige further, marrying the President's formality with high-jewelry brilliance.\u003c\/p\u003e\n\u003cp\u003eCast in platinum, the 40mm Oyster case is set with a bezel of baguette-cut diamonds that blaze around the dial. The ice blue face carries baguette diamond hour markers, the day spelled in full through an arc at twelve, and a date at three beneath the Cyclops lens. Rhodium hands sweep above, driven by the self-winding Caliber 3255. The matching platinum President bracelet, with semi-circular links and concealed clasp, completes this pinnacle of extravagance.\u003cbr\u003e\u003cbr\u003e*This timepiece comes with the original white tag.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":39331375677517,"sku":"P0627S","price":128500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/7141\/5373\/files\/rolex-day-date-40-228396tbr-platinum-diamond-bezel-ice-blue-diamond-dial-rolex-1199977900.jpg?v=1761586651","url":"https:\/\/wristaficionado.com\/products\/rolex-day-date-40-228396tbr-platinum-diamond-bezel-ice-blue-diamond-dial-2025","provider":"Wrist Aficionado","version":"1.0","type":"link"}