{"product_id":"rolex-datejust-31-278343rbr-yellow-gold-stainless-steel-champagne-dial-oyster-diamond-bezel-2026","title":"Rolex Datejust 31 278343RBR Yellow Gold Stainless Steel Champagne Dial Oyster Diamond Bezel (2026)","description":"\u003cp\u003eThe Rolex \u003ca href=\"https:\/\/wristaficionado.com\/collections\/rolex-datejust\"\u003eDatejust\u003c\/a\u003e 278343RBR is a sophisticated blend of luxury and contemporary style, crafted from stainless steel and yellow gold. Its 31mm case is highlighted by a domed yellow gold bezel set with diamonds, adding a refined touch to its iconic silhouette. The RBR suffix in the reference denotes a bezel set at the factory rather than added afterwards, a distinction collectors treat as decisive on gem-set Rolex. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and this execution pairs the durability of steel with yellow gold cast in Rolex's own foundry, a combination the Datejust has carried almost since its introduction. The standout champagne dial offers a warm and classical aesthetic.\u003c\/p\u003e\u003cp\u003eThe date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the Oyster bracelet enhances both elegance and comfort with its flat three-piece link design. Perfectly balancing functionality and luxurious design, the Datejust 278343RBR is a timeless statement piece for those who appreciate bold yet refined timepieces.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":49357006569716,"sku":"WAC-M278343RBR-0013-4B8698","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/7141\/5373\/files\/rolex-datejust-31-278343rbr-yellow-gold-stainless-steel-champagne-dial-oyster-diamond-bezel-2026-rolex-1258209297.jpg?v=1789044493","url":"https:\/\/wristaficionado.com\/products\/rolex-datejust-31-278343rbr-yellow-gold-stainless-steel-champagne-dial-oyster-diamond-bezel-2026","provider":"Wrist Aficionado","version":"1.0","type":"link"}