{"product_id":"rolex-datejust-31-278289rbr-white-gold-pink-diamond-roman-dial-president-diamond-bezel-2026","title":"Rolex Datejust 31 278289RBR White Gold Pink Diamond Roman Dial President Diamond Bezel (2026)","description":"\u003cp\u003eThe Rolex \u003ca href=\"https:\/\/wristaficionado.com\/collections\/rolex-datejust\"\u003eDatejust\u003c\/a\u003e 278289RBR is a sophisticated blend of luxury and contemporary style, crafted from white gold. Its 31mm case is highlighted by a diamond-set bezel, adding a refined touch to its iconic silhouette. The RBR suffix in the reference denotes a bezel set at the factory rather than added afterwards, a distinction collectors treat as decisive on gem-set Rolex. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and in solid white gold it stands among the most formal expressions of the collection, with case, bezel and bracelet all worked from the same alloy. The standout pink dial features diamond hour markers, offering a soft and playful aesthetic.\u003c\/p\u003e\u003cp\u003eThe date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the President bracelet, first introduced on the 1956 Day-Date, enhances both elegance and comfort with its semi-circular three-piece links. Perfectly balancing functionality and luxurious design, the Datejust 278289RBR is a timeless statement piece for those who appreciate bold yet refined timepieces.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":49356999491828,"sku":"WAC-M278289RBR-0018-C151AB","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/7141\/5373\/files\/rolex-datejust-31-278289rbr-white-gold-pink-diamond-roman-dial-president-diamond-bezel-2026-rolex-1258209333.jpg?v=1789045169","url":"https:\/\/wristaficionado.com\/products\/rolex-datejust-31-278289rbr-white-gold-pink-diamond-roman-dial-president-diamond-bezel-2026","provider":"Wrist Aficionado","version":"1.0","type":"link"}