{"product_id":"rolex-datejust-31-278278-yellow-gold-champagne-dial-president-2026","title":"Rolex Datejust 31 278278 Yellow Gold Champagne Dial President (2026)","description":"\u003cp\u003eThe Rolex \u003ca href=\"https:\/\/wristaficionado.com\/collections\/rolex-datejust\"\u003eDatejust\u003c\/a\u003e 278278 is a sophisticated blend of luxury and contemporary style, crafted from yellow gold. Its 31mm case is highlighted by a fluted yellow gold bezel, adding a refined touch to its iconic silhouette. The fluting began as a functional device for screwing the bezel down onto the case and is now cut and polished purely for the way it catches light. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and in solid yellow gold it stands among the most formal expressions of the collection, with case, bezel and bracelet all worked from the same alloy. The standout champagne dial offers a warm and classical aesthetic.\u003c\/p\u003e\u003cp\u003eThe date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the President bracelet, first introduced on the 1956 Day-Date, enhances both elegance and comfort with its semi-circular three-piece links. Perfectly balancing functionality and luxurious design, the Datejust 278278 is a timeless statement piece for those who appreciate bold yet refined timepieces.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":49356990677236,"sku":"WAC-M278278-0040-251FAB","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/7141\/5373\/files\/rolex-datejust-31-278278-yellow-gold-champagne-dial-president-2026-rolex-1258209364.jpg?v=1789038226","url":"https:\/\/wristaficionado.com\/products\/rolex-datejust-31-278278-yellow-gold-champagne-dial-president-2026","provider":"Wrist Aficionado","version":"1.0","type":"link"}