{"product_id":"rolex-datejust-31-278240-stainless-steel-blue-roman-dial-oyster-2026","title":"Rolex Datejust 31 278240 Stainless Steel Blue Roman Dial Oyster (2026)","description":"\u003cp\u003eThe Rolex \u003ca href=\"https:\/\/wristaficionado.com\/collections\/rolex-datejust\"\u003eDatejust\u003c\/a\u003e 278240 is a sophisticated blend of luxury and contemporary style, crafted from stainless steel. Its 31mm case is highlighted by a domed steel bezel, adding a refined touch to its iconic silhouette. The screw-down crown and the middle case machined from a solid block are the hallmarks of Oyster construction. Introduced in 1945, the Datejust was the first self-winding wristwatch to show the date in a window on the dial, and the 31mm proportions carry that design into a size sitting between the classic 36mm and the smaller Lady models. The standout bright blue dial offers a vivid and striking aesthetic.\u003c\/p\u003e\u003cp\u003eThe date window at 3 o'clock, magnified by Rolex's signature Cyclops lens, ensures optimal legibility, while the Oyster bracelet enhances both elegance and comfort with its flat three-piece link design. Perfectly balancing functionality and luxurious design, the Datejust 278240 is a timeless statement piece for those who appreciate bold yet refined timepieces.\u003c\/p\u003e","brand":"Rolex","offers":[{"title":"Default Title","offer_id":49356963381492,"sku":"WAC-M278240-0017-DC68D2","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0266\/7141\/5373\/files\/rolex-datejust-31-278240-stainless-steel-blue-roman-dial-oyster-2026-rolex-1258209445.jpg?v=1789039809","url":"https:\/\/wristaficionado.com\/products\/rolex-datejust-31-278240-stainless-steel-blue-roman-dial-oyster-2026","provider":"Wrist Aficionado","version":"1.0","type":"link"}